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a woman with long purple hair

There is nothing more exciting than giving yourself a total hair transformation. If you’re stuck in a rut and can’t decide on your next hair color, why not show off your inner queen and dye your hair a striking shade of violet? Purple hair dye exudes an aura of mystery, royalty, and will surely set you apart from the crowd. But, before you get started, check out our comprehensive purple hair dye guide to find out FAQs about dying your hair purple, as well as our top 10 picks for the best purple hair dye.


Comparison Table

Purple Hair Dye FAQ

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1. How Do You Start?

Purple hair may seem difficult to achieve, but anyone can become a stylist for an hour with the right products and knowledge. First things first, you need a clean canvas to paint on, which can be achieved by lightening your hair to a pale yellow. For a vibrant, intense shade of purple, you will need to lighten your hair unless you are a natural blonde.

Once your hair has been lightened the perfect shade of yellow, you are ready to paint on your vivid violet hair dye. Remember, your hair is your canvas now, and you are free to express your unique style. Rock every shade of purple with a daring ombre, or stay on the lighter side with a feminine, delicate lavender color. No matter what shade of purple you decide suits you best, always remember to deep condition your hair once a week to keep your hair looking and feeling its best.

2. How Long Does Purple Hair Dye Last?

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While the longevity of your hair color will vary depending on the overall quality of the brand, most direct-dyes will last about 30 to 60 shampoos. To make your hair last as long as possible, try investing in a color-safe shampoo and conditioner free from stripping sulfates and other harsh chemicals. You can also shampoo your hair less often to keep your color vibrant for longer.

3. Will Purple Hair Dye Damage Your Hair?

Many women are hesitant to color their hair because they believe it can damage their hair. However, this doesn’t have to be the case. Nearly all salon professionals use direct dyes when coloring hair with vibrant colors like purple. This is because direct dyes gently coat the hair shaft with conditioning agents that penetrate the hair to erase damage and repair the hair as it is being colored.

Permanent dyes, on the other hand, use ammonia and peroxide to deposit hair color deep into the hair shaft, blowing open the cuticle in the process. This process results in more damage, especially when used over time. Direct dyes, like the brands we have tested and reviewed below, will not damage your hair. In fact, they will deeply nourish and condition your hair, protecting it from future damage.


How We Reviewed

We know how hard it can be to find salon-quality hair dye at home, so we researched and tested the most popular brands of purple hair dye on the market today to come up with a list of our top 10 favorites. We compared each brand based on their key features and price range to come up with a comprehensive list of the best purple hair dyes on the market today.


Overall Price Range

While a salon visit could cost you upwards of $100 for purple hair dye, you can easily save yourself the time and money by coloring your hair yourself. On average, you can expect to pay about $10 for a 4 oz. tube of hair dye. Higher priced hair dyes will usually contain either a bond builder to protect your hair from damage or natural oils to condition and nourish the hair. Lower priced hair dyes will usually just contain the dye itself, with no unique conditioning agents or damage protectants.


What We Reviewed

► Arctic Fox Vegan and Cruelty-Free Semi-Permanent Hair Color

► Joico Intensity Semi-Permanent Hair Color

► Sparks Long Lasting Bright Hair Color

► Manic Panic Hair Dye

► Pravana ChromaSilk Vivids

► Lime Crime Unicorn Hair Color

► Celeb Luxury Viral Colorditioner With Bond Rebuilder

► IROIRO Premium Natural Semi-Permanent Hair Color

► Punky Purple Semi-Permanent Hair Color

► L’Oréal Paris Feria Shimmering Permanent Hair Color



ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE RAIN)
  • Shh... don't tell any of our other shades, but Purple Rain is one of our faves. This deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!
  • #AFProTip: Purple Rain pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.
  • Made only from vegan ingredients with no animal by products. No harmful chemicals in Arctic Fox Hair Color that damage the hair like chemical based hair dyes.
  • Arctic Fox Hair Colors are gentle for frequent use and actually conditions your hair as it restores vibrancy. Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.
  • DIY Formula, Hydrating + Zero Damage, Best Results With Pre-Lightened Hair, Always Do a Patch & Strand Test Before Coloring.


Arctic Fox features 3 distinct shades of purple: Purple Rain, Girl’s Night, and Violet Dream. If you’re going for a deep, rich, royal purple Purple Rain is going to be the shade for you. Pastel lovers will find that Girl’s Night provides the perfect lavender finish, but if you’re looking for a bright, electric violet, Violet Dream will be your shade.

Each shade is highly pigmented and made with 100% vegan ingredients. The hydrating formula adds shine while conditioning dry hair to leave your hair silky and smooth. The intermixable color palette allows you to customize your perfect shade of purple hair dye so you can get a hair color completely unique to you.

Where to Buy

Buy on Amazon


AJoico Intensity Semi-Permanent Hair Color


Joico Intensity is a popular salon-quality direct dye made with a nourishing bio-advanced peptide blend that nourishes and protects the hair from damage. Professional stylists love this brand because of its ability to condition the hair as it deposits rich, vibrant colors, so it’s safe to say you’re getting salon-quality hair color at a fraction of the price with Joico Intensity.

This is the ultimate brand for women who want a shade of purple that is 100% unique to them, with 8 shades of pre-mixed colors to choose from. For a delicate purple glow, there are 2 pastel shades to choose from: a soft, light lavender and a smoky, charcoal violet. But if you’re someone who wants a more intense shade, there are 4 shades of purple ranging in lightness from deep eggplant to a bright, neon violet.

Not only that, but Joico Intensity also features a unique metallic violet that has a chromatic, metal finish. No matter what your style, Joico Intensity has the perfect shade of purple for you.

Where to Buy


Sparks Long Lasting Bright Hair Color

Sparks Long Lasting Bright Hair Color, Lala Lavender, 3 Ounce
  • For maximum color vibrancy and durability, pre-lighten hair with SPARKS HIDRACOLOR Powder Lightener and Creme Developer
  • HEALTHY BEAUTIFUL HAIR: Sparks conditions as it colors, leaving the hair healthier looking than ever before. You get the color that you want with hair that you'll love. It's long lasting bright hair color that stays bold and fun for as long as you need it
  • ENDLESS COLOR CREATIVITY: Sparks Hair Color is designed to be able to be mixed with other Sparks Colors. You can create all kinds of new colors with the 19 different shades, plus a crystal clear that can give you different levels of pastel on any color!
  • PRODUCT SPECIFICATIONS - Package includes (1) Woombie Convertible Baby Swaddle. Woombie Sizes: Preemie: 16-17 inches, 3-6 lbs. Newborn: 20-22 inches, 5-13 lbs. Big Baby: 24-26 inches, 14-19 lbs. Mega: 27-29 inches, 20-25 lbs


Sparks features 2 shades of long-lasting purple hair dye: Purple Passion and Lavender. What it lacks in shade variability, it makes up for in longevity and durability. Sparks can withstand multiple shampoos, regular heat styling, and deep conditioning masques- all major color-fading culprits. Even after 4 weeks, your hair will keep the original vibrancy that it had when you first dyed it.

Sparks even has a unique 3-step system which includes a leave-in conditioner that seals in color every time you wash it. If you don’t want to worry about premature fading and constant touch-ups, Sparks is definitely the perfect brand for you.

Where to Buy

Buy on Amazon


Manic Panic Hair Dye Color

MANIC PANIC Purple Haze Hair Dye Classic
  • Purple Haze Hair Dye Color; A Warm Very Dark Purple Hair Dye That Leaves Purple Tones On Virgin Unbleached Hair; For Best Results We Recommend Lightening Hair To Medium Level Seven Blonde Or Lighter Before Use
  • Mixable Colors And Tones; MANIC PANIC Hair Colors Are Safe To Mix To Create Custom Shades Making The Possibilities Of Shades Endless; Combine Any Formula With The Pastelizer To Create Soft Trendy Pastel Hues; Ready To Use No Developer Required
  • Semi Permanent Hair Dye; Formula Gradually Fades In Four To Six Weeks Because It Does Not Penetrate The Cortex Of Your Hair But Simply Rests On Top Of The Hair Shaft
  • Cruelty Free And Vegan Formula; This Color Cream Hair Dye Features Vegan Ingredients Tested On Celebrities Not Animals; Hair Color Is Ammonia Free Paraben Free Gluten Free Resorcinol Free Phthalate Free And Peta Accredited
  • For Best Results; Vibrant Color Results Are Best Achieved By Applying To Hair That Has Been Pre Lightened With MANIC PANIC Flash Lightning Bleach Kits; Bleaching Thoroughly To A Level Nine Or Ten Before Dyeing Is Recommended For The Best Results


Manic Panic has been one of the leading vivid hair care brands for years. Like Joico Intensity, Manic Panic has a wide variety of different shades to choose from so you can get a unique shade of purple that is 100% customized to your individual style. In fact, they have over 40 different highly pigmented, vivid shades!

It is also one of the most budget-friendly brands, with discounted package deals available on Amazon. And, since you don’t have to buy multiple shades of purple to get the unique shade you want, you end up saving yourself time and money in the long run.

Where to Buy

Buy on Amazon


Pravana ChromaSilk Vivids

Pravana ChromaSilk Vivids (Violet) 3.0oz
  • It is easy to use, with no developer required
  • It gives hair artists everything they need to concoct, mix and create endless color palettes
  • Suitable for all hair types


PravanaChromaSilkVivids is a salon favorite for vivid colors. Pravanas purple is a classic, royal purple, but they do also sell a clear tube of color to make the color more pastel. If you are someone that wants a more customized shade, you will have to buy a couple of different tubes of color to customize the right shade for you.

Where to Buy

Buy on Amazon


Lime Crime Unicorn Hair Color

Lime Crime Unicorn Hair Tint, Gargoyle - Deep Stone Grey Fantasy Hair Color - Ultra-Conditioning, Semi-Permanent, Damage-Free Formula - Vegan - 6.76 fl oz
  • Semi-Permanent Fantasy Hair Color; Unicorn Hair Tint in Gargoyle transforms hair into a magical shade of grey; Tints add a soft wash of color on pre-bleached platinum to pale blonde hair; Pastel, muted, and lighter shades are in the tints range
  • Semi-Permanent Fantasy Hair Color; Unicorn Hair Tint in Gargoyle transforms hair into a magical shade of grey; Tints add a soft wash of color on pre-bleached platinum to pale blonde hair; Pastel, muted, and lighter shades are in the tints range
  • Ultra-Conditioning Formula Softens Hair; Lime Crime Unicorn Hair Tint deep-conditions hair while depositing color; It protects strands, leaving hair silky smooth and with a sweet, delicious scent; To prolong color, use gentle, sulfate-free shampoo
  • DIY-Friendly, Damage-Free Formula; This gentle, deposit-only dye won't damage hair; With no harsh ingredients, ammonia, bleach or peroxide, it is safe to do at home; Color is ready to use straight out of the jar, no developers or heat needed!
  • The Color You Crave; Unicorn Hair is a semi-permanent hair color designed to wash out gradually over time; Always do a patch & strand test to make sure you feel comfortable using Unicorn Hair, and to determine the color saturation you like


Brunettes have been ignored by the hair dye industry for too long! With Lime Crime Unicorn hair color, even darker brunettes can have vibrant, bright hair color results with their revolutionary system. Usually, brunettes have no choice but to lighten their hair with bleach for a highly pigmented look, but with Lime Crimes high-intensity formula, that is a thing of the past. Not only that, but their formula is also 100% vegan and cruelty-free, so you can feel good about your purchase.

Where to Buy

Buy on Amazon


Celeb Luxury Viral Colorditioner With Bond Rebuilder


We know how much fun it can be to change your hair color every other week, but unfortunately, this habit can negatively impact the overall health of your hair. If you have been a victim of over-bleaching or constant coloring, this Colorditioner is exactly what you need to revive your dry, brittle locks. The bond rebuilder will literally take damaged hair and transform it inside and out to give you luscious, healthy locks once again.

Where to Buy

Buy on Amazon


CIROIRO Premium Natural Semi-Permanent Hair Color

20 Purple Premium Natural Semi Permanent Hair Color
  • 100% Vegan & Cruelty Free. Our formulation is based on natural ingredients. Proudly Made in USA.
  • Natural 100% organic coconut oil, natural yuzu-cranberry fragrance and natural preservative.
  • Iroiro does not contain toxic, petro-based chemicals and synthetic preservatives.
  • Long lasting, easy-to-apply cream based color with extra conditioning for softer hair.
  • Easy-to-use and eco-friendly pouch with tamper-proof cap. Available in 4oz and 8oz.


IROIRO is an all-natural haircare brand that is dedicated to the highest-quality ingredients. It is made without the use of harsh chemicals that can strip the natural oils in your hair and with a 100% vegan formula. This natural hair color is perfect for all the purists out there that don’t want any harsh chemicals damaging their hair.

Where to Buy

Buy on Amazon


Punky Purple Semi-Permanent Conditioning Hair Color

Punky Violet Semi Permanent Conditioning Hair Color, Non-Damaging Hair Dye, Vegan, PPD and Paraben Free, Transforms to Vibrant Hair Color, Easy To Use and Apply Hair Tint, lasts up to 35 washes, 3.5oz
  • Semi Permanent Conditioning Hair Dye: Get them in awe of your royal vibrance with this magical, grapey Violet hair dye! Punky Violet transforms and conditions hair for a soft & silky brand new look with no commitments. Sass up your hairstyle and keep vibrant deep, true violet shade even after several washes!
  • Non-Damaging & Conditions Hair: No need to add peroxide so this hair color is safe for all hair types. This will nourish strands, prevent breakage and over-drying, leaving hair frizz-free, silky soft, and healthy-looking. Go for fashionable hair color without hair damage!
  • Long-Lasting & Vibrant Hair Color: With color-enhancing Keratin Complex for a more lasting intense, vivid color. It fades in up to 35 shampoos, so you can try trendy colors and transform your style. Mix and match to multi-tonal hair, ombre, or holographic hues!
  • Easy To Use & Apply Hair Tint: Hair color made easy with Punky! Just apply the color evenly from hair roots to ends with a tinting brush, comb through and leave on approximately 15-30 minutes and then rinse out. Easy peasy! No need for expensive hair salon visits!
  • Trusted By Pros For Ultimate Hair Care: A leader in the hair color industry! Punky Colour continually works to bring you the brightest, boldest, most amped-up products and excellent customer service. Achieve head-turning looks using Punky Colour products and expert techniques!


Punky Purple Semi-Permanent Conditioning Hair Color has just one shade of purple: classic, royal violet. What Punky Purple lacks in shade variety, it makes up in cost-effectiveness. Punky Purple comes in a larger tub than its competitors and retails on Amazon at a fraction of the price. Plus, the vegan keratin formula will instantly hydrate your hair and seal in your hairs natural oils for ultimate shine and reflection.

Where to Buy

Buy on Amazon


L’Oréal Feria Shimmering Permanent Hair Color

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir, Pack of 2, Hair Dye
  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics


Although L’Oréal Feria is a permanent hair dye, it is perfect for natural blondes that desire deep, rich depth. This shade of purple will give you an aura of mystery with its dark, deep violet finish. Plus, it comes with a nourishing deep conditioning masque and shine shot that is infused with a variety of natural oils to keep your looking its best. For anyone looking for long-lasting, glossy, dark violet color, L’Oréal Feria is the perfect brand for you.

Where to Buy

Buy on Amazon


The Verdict: Which Purple Hair Dye Is Right for You?

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All the hair dyes we have reviewed are excellent products in their own right, but which purple hair dye is right for you? We have narrowed our top picks down to give you a complete breakdown of the perfect hair color for your hair goals.

Overall Best Purple Hair Dye: Joico Intensity

Joico Intensity has a wide variety of shades, making it easier than ever to get salon-quality results at home. Not only does Joico make it incredibly easy for anyone to get amazing hair at home, but the formula is long-lasting and incredibly hydrating.

Longest-Lasting Purple Hair Dye: Sparks Long Lasting Bright Color

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If you are a low-maintenance lady that likes to keep things simple, Sparks Long Lasting Bright Color will give you everything you need from a hair color: longevity, ease-of-use, and reliable color results.

Best Purple Hair Dye for Dry, Damaged Hair: Celeb Luxury Colorditioner

If you thought your dry, damaged, and brittle locks were beyond repair, think again. Celeb Luxury Colorditioner, though pricey, is well worth the expense to completely transform lifeless hair. Not only can you get vibrant purple hair color, but you can even restore your hair to its former glory in the process.

Best Purple Hair Dye for Natural Brunettes: Lime Crime Unicorn Hair

Brunettes are often left out of the hair color fun with traditional color formulas, but Lime Crime Unicorn hair color has completely changed the game. Their unique formula deposits vibrant, intense, and vivid color results on all shades of natural brunette hair.

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Last update on 2021-10-17 at 03:14 / Affiliate links / Images from Amazon Product Advertising API

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