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a woman with long purple hair

There is nothing more exciting than giving yourself a total hair transformation. If you’re stuck in a rut and can’t decide on your next hair color, why not show off your inner queen and dye your hair a striking shade of violet? Purple hair dye exudes an aura of mystery, royalty, and will surely set you apart from the crowd. But, before you get started, check out our comprehensive purple hair dye guide to find out FAQs about dying your hair purple, as well as our top 10 picks for the best purple hair dye.


Comparison Table

Purple Hair Dye FAQ

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1. How Do You Start?

Purple hair may seem difficult to achieve, but anyone can become a stylist for an hour with the right products and knowledge. First things first, you need a clean canvas to paint on, which can be achieved by lightening your hair to a pale yellow. For a vibrant, intense shade of purple, you will need to lighten your hair unless you are a natural blonde.

Once your hair has been lightened the perfect shade of yellow, you are ready to paint on your vivid violet hair dye. Remember, your hair is your canvas now, and you are free to express your unique style. Rock every shade of purple with a daring ombre, or stay on the lighter side with a feminine, delicate lavender color. No matter what shade of purple you decide suits you best, always remember to deep condition your hair once a week to keep your hair looking and feeling its best.

2. How Long Does Purple Hair Dye Last?

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While the longevity of your hair color will vary depending on the overall quality of the brand, most direct-dyes will last about 30 to 60 shampoos. To make your hair last as long as possible, try investing in a color-safe shampoo and conditioner free from stripping sulfates and other harsh chemicals. You can also shampoo your hair less often to keep your color vibrant for longer.

3. Will Purple Hair Dye Damage Your Hair?

Many women are hesitant to color their hair because they believe it can damage their hair. However, this doesn’t have to be the case. Nearly all salon professionals use direct dyes when coloring hair with vibrant colors like purple. This is because direct dyes gently coat the hair shaft with conditioning agents that penetrate the hair to erase damage and repair the hair as it is being colored.

Permanent dyes, on the other hand, use ammonia and peroxide to deposit hair color deep into the hair shaft, blowing open the cuticle in the process. This process results in more damage, especially when used over time. Direct dyes, like the brands we have tested and reviewed below, will not damage your hair. In fact, they will deeply nourish and condition your hair, protecting it from future damage.


How We Reviewed

We know how hard it can be to find salon-quality hair dye at home, so we researched and tested the most popular brands of purple hair dye on the market today to come up with a list of our top 10 favorites. We compared each brand based on their key features and price range to come up with a comprehensive list of the best purple hair dyes on the market today.


Overall Price Range

While a salon visit could cost you upwards of $100 for purple hair dye, you can easily save yourself the time and money by coloring your hair yourself. On average, you can expect to pay about $10 for a 4 oz. tube of hair dye. Higher priced hair dyes will usually contain either a bond builder to protect your hair from damage or natural oils to condition and nourish the hair. Lower priced hair dyes will usually just contain the dye itself, with no unique conditioning agents or damage protectants.


What We Reviewed

► Arctic Fox Vegan and Cruelty-Free Semi-Permanent Hair Color

► Joico Intensity Semi-Permanent Hair Color

► Sparks Long Lasting Bright Hair Color

► Manic Panic Hair Dye

► Pravana ChromaSilk Vivids

► Lime Crime Unicorn Hair Color

► Celeb Luxury Viral Colorditioner With Bond Rebuilder

► IROIRO Premium Natural Semi-Permanent Hair Color

► Punky Purple Semi-Permanent Hair Color

► L’Oréal Paris Feria Shimmering Permanent Hair Color



Arctic Fox Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE RAIN)
  • Shh...don't tell any of our other shades, but Purple Rain is one of our faves. This deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!
  • #AFProTip: Purple Rain pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.
  • Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
  • Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
  • Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.


Arctic Fox features 3 distinct shades of purple: Purple Rain, Girl’s Night, and Violet Dream. If you’re going for a deep, rich, royal purple Purple Rain is going to be the shade for you. Pastel lovers will find that Girl’s Night provides the perfect lavender finish, but if you’re looking for a bright, electric violet, Violet Dream will be your shade.

Each shade is highly pigmented and made with 100% vegan ingredients. The hydrating formula adds shine while conditioning dry hair to leave your hair silky and smooth. The intermixable color palette allows you to customize your perfect shade of purple hair dye so you can get a hair color completely unique to you.

Where to Buy

Buy on Amazon


AJoico Intensity Semi-Permanent Hair Color

Joico Intensity Semi-Permanent Hair Color, Amethyst Purple, 4 Ounce
  • Joico for the love of beauty
  • Multi-action formulas feature mega doses of our revolutionary Bio-Advanced Peptide
  • Not tested on animals


Joico Intensity is a popular salon-quality direct dye made with a nourishing bio-advanced peptide blend that nourishes and protects the hair from damage. Professional stylists love this brand because of its ability to condition the hair as it deposits rich, vibrant colors, so it’s safe to say you’re getting salon-quality hair color at a fraction of the price with Joico Intensity.

This is the ultimate brand for women who want a shade of purple that is 100% unique to them, with 8 shades of pre-mixed colors to choose from. For a delicate purple glow, there are 2 pastel shades to choose from: a soft, light lavender and a smoky, charcoal violet. But if you’re someone who wants a more intense shade, there are 4 shades of purple ranging in lightness from deep eggplant to a bright, neon violet.

Not only that, but Joico Intensity also features a unique metallic violet that has a chromatic, metal finish. No matter what your style, Joico Intensity has the perfect shade of purple for you.

Where to Buy

Buy on Amazon


Sparks Long Lasting Bright Hair Color

Sparks Long Lasting Bright Hair Color, Lala Lavender, 3 Ounce
  • For maximum color vibrancy and durability, pre-lighten hair with SPARKS HIDRACOLOR Powder Lightener and Creme Developer
  • HEALTHY BEAUTIFUL HAIR: Sparks conditions as it colors, leaving the hair healthier looking than ever before. You get the color that you want with hair that you'll love. It's long lasting bright hair color that stays bold and fun for as long as you need it
  • ENDLESS COLOR CREATIVITY: Sparks Hair Color is designed to be able to be mixed with other Sparks Colors. You can create all kinds of new colors with the 19 different shades, plus a crystal clear that can give you different levels of pastel on any color!
  • PRODUCT SPECIFICATIONS - Package includes (1) Woombie Convertible Baby Swaddle. Woombie Sizes: Preemie: 16-17 inches, 3-6 lbs. Newborn: 20-22 inches, 5-13 lbs. Big Baby: 24-26 inches, 14-19 lbs. Mega: 27-29 inches, 20-25 lbs


Sparks features 2 shades of long-lasting purple hair dye: Purple Passion and Lavender. What it lacks in shade variability, it makes up for in longevity and durability. Sparks can withstand multiple shampoos, regular heat styling, and deep conditioning masques- all major color-fading culprits. Even after 4 weeks, your hair will keep the original vibrancy that it had when you first dyed it.

Sparks even has a unique 3-step system which includes a leave-in conditioner that seals in color every time you wash it. If you don’t want to worry about premature fading and constant touch-ups, Sparks is definitely the perfect brand for you.

Where to Buy

Buy on Amazon


Manic Panic Hair Dye Color

Manic Panic Purple Haze - Purple Hair Dye Color
  • MANIC PANIC PURPLE HAZE HAIR DYE COLOR: A warm, very dark purple dye that leaves purple tones on virgin, unbleached hair.
  • SEMI PERMANENT HAIR DYE: This semi permanent hair dye formula gradually fades in 4-6 weeks because it does not penetrate the cortex of your hair, but simply rests on top of the hair shaft.
  • MIXABLE COLORS & TONES: Customize dark, light, long or short hair with this ready-to-use, no-mix Manic Panic hair dye. Create a softer pastel color of your chosen shade by adding Manic Panic Pastel-izer.
  • CRUELTY FREE, VEGAN FORMULA - This color cream hair dye features vegan ingredients tested on celebrities, not animals. Made in the USA, hair color is PPD & ammonia-free, paraben-free, gluten-free resorcinol-free, phthalate-free and PETA accredited.
  • FOR BEST RESULTS: Vibrant color results are best achieved by applying to hair that has been pre-lightened with Manic Panic Flash Lightning Bleach Kit to medium level 7 blonde or lighter before use.


Manic Panic has been one of the leading vivid hair care brands for years. Like Joico Intensity, Manic Panic has a wide variety of different shades to choose from so you can get a unique shade of purple that is 100% customized to your individual style. In fact, they have over 40 different highly pigmented, vivid shades!

It is also one of the most budget-friendly brands, with discounted package deals available on Amazon. And, since you don’t have to buy multiple shades of purple to get the unique shade you want, you end up saving yourself time and money in the long run.

Where to Buy

Buy on Amazon


Pravana ChromaSilk Vivids

Pravana ChromaSilk Vivids (Violet) 3.0oz
  • It is easy to use, with no developer required
  • It gives hair artists everything they need to concoct, mix and create endless color palettes
  • Suitable for all hair types


PravanaChromaSilkVivids is a salon favorite for vivid colors. Pravanas purple is a classic, royal purple, but they do also sell a clear tube of color to make the color more pastel. If you are someone that wants a more customized shade, you will have to buy a couple of different tubes of color to customize the right shade for you.

Where to Buy

Buy on Amazon


Lime Crime Unicorn Hair Color

Lime Crime Unicorn Hair Tint, Gargoyle - Deep Stone Grey Fantasy Hair Color - Ultra-Conditioning, Semi-Permanent, Damage-Free Formula - Vegan - 6.76 fl oz
  • Semi-Permanent Fantasy Hair Color; Unicorn Hair Tint in Gargoyle transforms hair into a magical shade of lavender; Tints add a soft wash of color on pre-bleached platinum to pale blonde hair; Pastel, muted, and lighter shades are in the tints range
  • Ultra-Conditioning Formula Softens Hair; Lime Crime Unicorn Hair Tint deep-conditions hair while depositing color; It protects strands, leaving hair silky smooth and with a sweet, delicious scent
  • DIY-Friendly, Damage-Free Formula; This gentle, deposit-only dye won't damage hair; With no harsh ingredients, ammonia, bleach or peroxide, it is safe to do at home; Color is ready to use straight out of the jar, no developers or heat needed!
  • Long-Lasting Color That Fades Gracefully; Unicorn Hair is a semi-permanent hair color designed to wash out gradually over time; To prolong the life of your color, use gentle, sulfate-free shampoos for colored hair
  • Cruelty-Free Ingredients; Lime Crime products are PETA verified vegan and Leaping Bunny certified cruelty free; Our products do not contain any animal-derived ingredients and animal testing is never performed at any point in our supply chain


Brunettes have been ignored by the hair dye industry for too long! With Lime Crime Unicorn hair color, even darker brunettes can have vibrant, bright hair color results with their revolutionary system. Usually, brunettes have no choice but to lighten their hair with bleach for a highly pigmented look, but with Lime Crimes high-intensity formula, that is a thing of the past. Not only that, but their formula is also 100% vegan and cruelty-free, so you can feel good about your purchase.

Where to Buy

Buy on Amazon


Celeb Luxury Viral Colorditioner With Bond Rebuilder

Celeb Luxury Viral Colorditioner: Purple Color Depositing Conditioner, BondFix Bond Rebuilder, 10 Vivid and Pastel Colors, Stops Fade, Conditioner + Vivid Color, Cruelty-Free, 100% Vegan
  • MAINTAIN YOUR LOOK: Enhance or preserve your coloring between salon appointments to prevent fading
  • ADD MORE COLOR: Multiple applications of our color deposit conditioners makes the dye less temporary
  • 3X STRONGER HAIR: BondFix technology strengthens and conditions hair follicles at a molecular level
  • INTENSE CONDITIONING: Moisture enhancing Bondurance technology works deep to detangle and hydrate
  • PICK YOUR TONE: Choose from pastel and jewel colors for a combination of toning and conditioning


We know how much fun it can be to change your hair color every other week, but unfortunately, this habit can negatively impact the overall health of your hair. If you have been a victim of over-bleaching or constant coloring, this Colorditioner is exactly what you need to revive your dry, brittle locks. The bond rebuilder will literally take damaged hair and transform it inside and out to give you luscious, healthy locks once again.

Where to Buy

Buy on Amazon


CIROIRO Premium Natural Semi-Permanent Hair Color

20 Purple Premium Natural Semi Permanent Hair Color
  • Contains no harsh chemicals such as peroxide, ammonia, alcohol, PPD, and synthetic fragrance
  • Iroiro is made with coconut oil, natural yuzu-cranberry fragrance, and preservative
  • The hair color is cream-based which means you simply have to massage it in
  • Our main ingredient, coconut oil helps to restore dry or damaged hair
  • Made with vegan, cruelty-free ingredients. Made in the USA


IROIRO is an all-natural haircare brand that is dedicated to the highest-quality ingredients. It is made without the use of harsh chemicals that can strip the natural oils in your hair and with a 100% vegan formula. This natural hair color is perfect for all the purists out there that don’t want any harsh chemicals damaging their hair.

Where to Buy

Buy on Amazon


Punky Purple Semi-Permanent Conditioning Hair Color

Punky Violet Semi Permanent Conditioning Hair Color, Vegan, PPD and Paraben Free, lasts up to 25 washes, 3.5oz
  • DIVE INTO THE WORLD OF VIOLET HAIR DYE: Alluringly rich and wickedly deep, go bold with violet tones for a simply spellbinding color! This deep, true violet is a versatile color from Punky Colour works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!
  • SEMI-PERMANENT, HAIR COLOR SWITCH: If you're ready to take that temporary look a little further, this semi-permanent hair colorant from Punky Colour will do just the trick. The color fades in up to 25 shampoos so you can try a trendy color and transform your style without committing to a new color for the long haul. To get super creative, this may be the route you should go, as you can mix multiple shades for a custom color. So fun!
  • INSTANTLY GET BOLD LOOKS: You will be able to let your imagination run wild! Everyone can get in on the fun, as it's so lightweight it's almost undetectable aside from the Violet shade, it leaves behind. This hair dye comes with enough supply of 3.5-ounce tub for multiple uses because there's nothing worse than getting halfway through and realizing you won't have enough to finish! The application is straightforward and will last up to 25 shampoos!
  • BEAUTIFUL LOCKS FOR ALL: This hair treatment from Punky Colour is free from harmful ingredients that bring the best out of your strands. Feel and see the difference with touchable softness for noticeably healthier hair. It helps discipline frizzy, fine hair for weightlessly long-lasting smooth violet hair with natural movement. No, weigh down and no greasy feel. Its formula is suitable for all hair types, from thick and curly hair, even from fine and straight color-treated hair!
  • CONTAINS NO HARMFUL INGREDIENTS: This toning cream from Punky Colour is free of PPD's, paraben, ammonia and GMO's and cruelty-free. It means that the dye molecules of this hair tint are not able to enter into the cortex of your hair and will only be deposited on the outside of your strands. You are free to do a patch test of hair color to the area and allow it to dry. If no irritation or inflammation is apparent, it may be assumed that no hypersensitivity to the dye exists.


Punky Purple Semi-Permanent Conditioning Hair Color has just one shade of purple: classic, royal violet. What Punky Purple lacks in shade variety, it makes up in cost-effectiveness. Punky Purple comes in a larger tub than its competitors and retails on Amazon at a fraction of the price. Plus, the vegan keratin formula will instantly hydrate your hair and seal in your hairs natural oils for ultimate shine and reflection.

Where to Buy

Buy on Amazon


L’Oréal Feria Shimmering Permanent Hair Color

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir, 2 Count Hair Dye
  • FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color & edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant. The Power Shimmer Feria Conditioner seals & smooths for lasting bold color that will turn heads.
  • MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no salon appointment required.
  • L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème.
  • LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, & root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.
  • L'OREAL PARIS IS INCOMPARABLE: Tried at-home hair dyeing kits like Clairol Nice'N Easy, Schwarzkopf Keratin, Herbatint hair Color, Clairol Natural Instinct, Vidal Sassoon hair color, Naturtint hair color? We think you'll love L'Oreal Paris hair color.


Although L’Oréal Feria is a permanent hair dye, it is perfect for natural blondes that desire deep, rich depth. This shade of purple will give you an aura of mystery with its dark, deep violet finish. Plus, it comes with a nourishing deep conditioning masque and shine shot that is infused with a variety of natural oils to keep your looking its best. For anyone looking for long-lasting, glossy, dark violet color, L’Oréal Feria is the perfect brand for you.

Where to Buy

Buy on Amazon


The Verdict: Which Purple Hair Dye Is Right for You?

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All the hair dyes we have reviewed are excellent products in their own right, but which purple hair dye is right for you? We have narrowed our top picks down to give you a complete breakdown of the perfect hair color for your hair goals.

Overall Best Purple Hair Dye: Joico Intensity

Joico Intensity has a wide variety of shades, making it easier than ever to get salon-quality results at home. Not only does Joico make it incredibly easy for anyone to get amazing hair at home, but the formula is long-lasting and incredibly hydrating.

Longest-Lasting Purple Hair Dye: Sparks Long Lasting Bright Color

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If you are a low-maintenance lady that likes to keep things simple, Sparks Long Lasting Bright Color will give you everything you need from a hair color: longevity, ease-of-use, and reliable color results.

Best Purple Hair Dye for Dry, Damaged Hair: Celeb Luxury Colorditioner

If you thought your dry, damaged, and brittle locks were beyond repair, think again. Celeb Luxury Colorditioner, though pricey, is well worth the expense to completely transform lifeless hair. Not only can you get vibrant purple hair color, but you can even restore your hair to its former glory in the process.

Best Purple Hair Dye for Natural Brunettes: Lime Crime Unicorn Hair

Brunettes are often left out of the hair color fun with traditional color formulas, but Lime Crime Unicorn hair color has completely changed the game. Their unique formula deposits vibrant, intense, and vivid color results on all shades of natural brunette hair.

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